William Hill Sportsbook

One of the biggest US sports betting operators, William Hill, has just launched its online and mobile sportsbook in Colorado. The company has partnered with two casinos in Black Hawk to offer in-person betting, and residents of the Centennial State can also use the William Hill app to wager on the move. The William Hill mobile betting app is now available to download on the iPhone and Android mobiles. It is one of the best CO sports betting sites on the market.

In 2020, Caesars Interactive, the name behind the famous Caesars Casino brand purchased William Hill. In August 21, Caesars rebrand the William Hill sportsbook to Caesars Sportsbook, and now all the betting in the US is carried out under the Caesars brand.

William Hill has significant experience in operating retail and online sportsbooks in other states such as New Jersey and Nevada. William Hill US is looking to expand across the country. Colorado is the 10th state that William Hill has entered, and the company plans to launch its sports betting platforms in more where legislation allows.

Our William Hill CO review will look at what Colorado residents can expect from the sportsbook. We cover bonus offers, bet types, the William Hill sports betting app, and more. Additionally, we will provide a list of ways you can fund your William Hill account. Ultimately, our William Hill review looks to answer the big question of should you place your wagers with William Hill, over other CO sportsbooks such as DraftKings and BetRivers sportsbook who have got rave reviews from punters.


William Hill became a legal CO sportsbook after being awarded three sports betting licenses from the Limited Gaming Control Commission in April 2020. Two of the licenses are for sportsbooks to operate as part of an agreement with Isle Casino and Lady Luck Casino in Black Hawk, and the other is for online sports betting.

The William Hill sportsbook has a significant market share in the US sports betting industry, and this will get bigger as more states legalize sports betting. With the launch in Colorado now official, the William Hill sportsbook is now live in ten states; however, only three of those states have mobile sportsbooks. Colorado is one of the states where mobile betting is permitted, so William Hill has joined the list of other live Colorado sportsbook apps.

William Hill is one of the most active sports wagering brands in the US and can count names such as Penn National Gaming as a partner. Following the news of their agreement to run a sportsbook from M Resort Spa Casino in Nevada, Penn Stock saw a surge, indicating the fantastic reputation the William Hill sportsbook has in the country.

William Hill Mobile App

The William Hill sportsbook app is available for bettors in Colorado. Residents and visitors can enjoy betting on the Denver Nuggets on the go on their Apple or Android device. You can download the iOS app directly through the App Store. Those using an Android device will need to download a link from the William Hill website as the Google Play Store does not allow gambling apps.

William Hill Android app

To download the new William Hill app for Android, just follow these simple steps

  1. Go to williamhill.com on your mobile
  2. Select Register and make a betting account
  3. Select Download Android, then Colorado
  4. Press OK to keep the WH-Sportsbook-US.apk
  5. Press open and install
  6. You may need to allow Unknown Sources in the settings

William Hill iPhone app

Downloading the iPhone app from the sportsbook is easy

  1. Go to williamhill.com on your mobile
  2. Select Register and make a betting account
  3. Click on download on iPhone
  4. Go to iTunes, press GET & install the app

The William Hill sportsbook app is simple to use, which you would expect given the sports betting operator has offered mobile betting in the US since 2012. When we have tested the app on both iPhone and Android devices, our experiences have been positive. Odds are displayed clearly and refreshed regularly, you can easily add your bet to the bet-slip, and you can access all of the different betting options without hassle.

Key menu options such as ‘Open Bets, ‘ Bet-slip‘ and ‘Search‘ are all located at the bottom of the screen, providing easy access. There is a going on with promotions, NFL odds, Vegas odds, and betting markets all grabbing your attention as you log in. However, you can navigate your way around the sportsbook app by clicking ‘all sports’ which provides an easy-to-read list of all the sports available to you to bet on.

One thing we really love about the William Hill mobile sportsbook is just how easy it is to use. No matter if you are a seasoned promo or new to online sports betting. Picking up your smartphone and placing a bet has never been easier.

William Hill CO Bonus Information

New customers who sign up with William Hill in Colorado can enjoy a free sportsbook bonus in the form of a risk-free bet worth up to $1100

Use the William Hill bonus code GUSACZR to redeem this offer. Players just need to make their first bet at the William Hill sportsbook of up to $1100. If you win, fantastic; however, the real benefit of this offer is that you will be refunded up to $500 in free bets if you lose.

The wagering requirements associated with this offer are 1x the initial qualifying deposit. For example, if you were to deposit $100 to claim a $250 free bet, you would need to place wagers worth $100 before withdrawing any winnings you make from wagering the free bet.

There isn’t a William Hill no deposit bonus offer available in Colorado at the moment, but this may change in the future.

William Hill Colorado promo code

If new customers sign up for a new sports betting account, they can use the William Hill Colorado bonus promo code GUSACZR and place a deposit of $50 or more to claim the free bet offer. Users will be asked for the promo code as they complete their registration. Customers must make their deposit within seven days of signing up for their Hills online account.

Promotions at William Hill Colorado

Players can log in to their William Hill sportsbook account at any time to view the current promotions available. The promotions will change daily, with some days offering numerous promos and others lacking in number. Customers should look out for promotions during major sports events such as the Super Bowl or March Madness, where William Hill is likely to offer special deals to encourage people to get betting. William Hill Superbowl odds have always been up there in terms of value. There were some crazy Superbowl bets available this year which won WH a lot of new customers.

During the NFL season, William Hill has promos available such as cashback rewards, to encourage people to keep betting. Other promos may include refunds for bettors who wager on a heavy underdog, and it is a close game or unique tailored offers for a big game such as the NBA playoff final or the Stanley Cup.

Customers who sign up for a William Hill sportsbook account in Colorado can expect to see regular odds boosts as well. For example, William Hill may decide to enhance the odds on a specific team to win from +130 to +150.

Customers can also take part in the William Hill Offer club. This is the sportsbooks exclusive Rewards program where you can collect points for any type of race or sports wager placed with the book. You can then redeem those points for either sports play or other comps at your favorite William Hill location. The operator also runs several William Hill app US-specific offers which can be seen on the promos tab on the site or mobile app.

What states is William Hill legal in?

The sportsbook operates both online and in brick-and-mortar casinos. They are available online in several states (with more coming soon). William Hill US is now active in the following states

  • Colorado
  • District of Columbia
  • Florida
  • Illinois
  • Indiana
  • Iowa
  • Louisiana
  • Mississippi
  • Nevada
  • New Jersey
  • New York
  • Virginia
  • West Virginia
  • Tennessee

William Hill uses geolocation software in your cell phone or your computer & laptop to confirm your location in a legal state before you can place a wager. You can only bet in a legal state and they can confirm this by player location check services, such as geocomply. If you experience any problems with this, have a look at our sportsbook geolocation fix guide.

Sports Betting Markets

The William Hill Colorado sportsbook focuses on the major US sports leagues but does also offer betting options for international leagues. As you would expect, major pro leagues such as the NFL, NBA, and NHL are covered in great detail, but some more niche sports are also available.

The sports betting markets available at the online sportsbook in Colorado include:

  • Aussie Rules
  • Auto racing
  • Badminton
  • Baseball
  • Basketball
  • Boxing
  • Darts
  • Football
  • Golf
  • Hockey
  • Rugby League
  • Rugby Union
  • Soccer
  • Table Tennis
  • Tennis
  • MMA

It is no surprise that football betting takes center stage. Football fans will find numerous types of wagers available for any single NFL game, and there are also several options open for college football. There are point spreads, totals, and moneylines all available for football betting. For as long as the operator has existed in the US, the William Hill football betting odds have always been exceptional and offer some of the best value props available.

Additionally, there are prop bets available. For example, you could bet on which team will score the first touchdown and how many points you think one team will score in total. Other examples include which team will have the first sack and the team with the most punts. Players can use a Futures bet to pick who they think will be the Super Bowl winner and conference winners.

Other big US sports such as basketball, baseball, and hockey enjoy a similar amount of coverage with the William Hill sportsbook. College basketball, in particular, is featured heavily at William Hill, especially during March. There will be a lot of focus from WilliamHill in Colorado around the state’s popular teams, including the Denver Nuggets, Colorado Rockies, the Denver Broncos, and the Colorado Avalanche.

Betting on soccer is another popular sports betting market at William Hill, with options open for the big European leagues, international tournaments, and the MLS, which feature the Colorado Rapids.

William Hill In-Play Betting

William Hill has a comprehensive live betting offering covering a wide range of sports with detailed live stats that keep the customers engaged even if they cannot watch the action live. The in-play interface is fantastic as users can keep informed of what is happening via a virtual depiction on the screen, which is based on live data from the event you are betting on. In play, or in-game betting on the William Hill Android app is very easy to do, as it is on the iPhone counterpart. Just head to the in-play tab on the main menu and filter by sport, you can then narrow to games and view all the available markets and odds.

The live betting market centers around final game outcomes and short-term events. Players can bet on who they think will win at half time of a game, and the odds will reflect the current score. Live betting has become extremely popular on sports betting platforms as bettors are fully engaged. It adds an element of excitement to any game or event they may otherwise have little interest in. The in-play options with William Hill, especially on the football are excellent. The only other sportsbook that comes close is PointsBet for offering such a wide choice of betting options.

William Hill CO Banking Options

So what do the William Hill deposit options look like? The online sportsbook has several deposit methods available. Colorado law means numerous mobile betting sites can offer deposit methods ranging from credit cards to cash and online banking. Colorado sportsbooks PayPal is also a standard banking option available for players.

You can deposit on the William Hill app in Colorado via the following methods:

The cashier section at William Hill is similar to other sports betting platforms and is straightforward to use.

William Hill Customer Service

The customer support options at William Hill in Colorado include live chat, text message, e-mail, and a phone call. We feel the most efficient way of contacting William Hill is via live chat, as a customer service agent will be with you instantly, and you can ask questions directly on any topic. If you are on twitter, you can also reach them @WilliamHillUS.

Additionally, the website has a considerable FAQ section that covers all of the most common issues.

Is William Hill legal in Colorado?

The operator has been legal and live in CO since September 2020. They are licensed by the Colorado Division of Gaming and have a partnership with both the Isle Casino and Lady Luck, which are two of the most popular casinos in Black Hawk, CO. There is a physical sportsbook located in both the Isle Casino and Lady Luck casino, which are both Caesars owned properties.

The William Hill Android app and iPhone app are both free to download and available to use anywhere across the state.

William Hill Casino Colorado is not available as only online sports betting is legal in the state. The gambling operator does have an online casino, but it is only available in NJ, MI, and WV for now.


William Hill Colorado sportsbook is shaping up to be one of the best betting options for sports fans in The Centennial State. The operator is one of the most recognizable sports betting brands globally and it comes as no surprise how successful the betting platforms in Colorado has become. Following the success of William Hill Las Vegas and New Jersey, there was no reason that success cannot be replicated in the Centennial State. It offers a superb betting app, a massive choice of sports markets, and a great live betting section to keep customers engaged and happy.

Should you use the book over established names like FanDuel Sportsbook and BetMGM? It’s a tough one, but they sure give them a run for their money with the number of wagering options available in the state.


How much can I bet at a William Hill sportsbook?

The maximum amount any player can bet at William Hill in Colorado or any other state is $500,000.

How do I use the free bet on William Hill?

New customers who sign up for an account in Colorado are entitled to claim a welcome offer, including free bets worth up to $500. The credit will be placed in your account, and you can then use it to bet on the sports you like.

William Hill CO

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